Tech story is different. And, that’s because people on the assembly line in the production are equally important for marketing as much as the content and front-ending marketers. …

It begins with the first hire. Many freelance writing engagements are a disappointment to start with because the expectations are not set in the right direction. 1. Set the right expectations A list of expectations, questions to be asked, responses that need to benchmarked, and documents are provided in this post linked below. What should you expect out of a good content writer? — Marketer for Technologists. Step-2 in my recommended content development process is to set the right expectations. While the writer could share…www.nischalagnihotri.com

If someone asked you what your name is, you would simply tell them your name and probably add who you are. But, what if they find out what you do, right after hearing your name. On the contrary, how does it feel if when they immediately associate your name with…

It is so difficult to convince non-content team members to contribute one article to the brand’s official blog or publish one post, or re-share a company post. I work with teams across the organization who come from different functions such as content, marketing, product, sales, human resources, and engineering. “If…

Help your team and show them value in investing in their own personal brand and how thought leadership helps. It is so difficult to convince non-content team members to contribute one article to the brand’s official blog or publish one post, or re-share a company post. I work with teams…

Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, open-source tools, seamless database integrations, and a community of geeks who are willing to be vulnerable with their code. …

Sharing is caring! Most articles around content writers that project a six-figure monthly income, multiple vacations during a year, a lot of free time, unimaginable family time are very enticing. They are not completely true. …

I have been writing podcast intro, outro, editing audio files, and creating twisted transcripts of those faceless conversations. They are pure audio. My article and e-book writing is fast replaced by podcast transcripts and repurposing them into social posts, e-books, blog articles, smaller video snippets, and so on. And, that…

Branding is about identifying the soul of your business for your customers, the culture of your organization for your employees, and your promise for the community that emerges around the business. …